Karl Morris

Karl Morris is the managing director of GOOP , a provider of "websites that work"  to small to medium enterprises at affordable prices. With 10 yeas of online and advertising experience Karl is championing the cause for small business that want to break the shackles of Yellow Pages.

• websites Ballarat
• websites Bendigo
• websites Geelong

What Sensis doesn't want you to know!!!!

From 2001 until 2005 Karl worked at Sensis with sensis.com.au and a division called Sensis Media Smart as the Southern States Sales Manager. It is the information that he learned here that paved the way for Karl to create GOOP . And it is this information that Sensis really doesn't want Small Business to know about. read more

Why Yellow Pages has made a fortune at the expense of Small Business

Until relatively recently the Yellow Pages in Australia have had a virtual monopoly on advertising for Small to medium enterprises and business. Sensis would argue otherwise but their revenues over other mediums could suggest otherwise. With EBITDA levels hovering well over the 40% mark and astronomical rises in revenue over the last 15 years this money has come at the expense of small to medium enterprises. Money that would otherwise have remained in the pockets of the mum and dad type businesses that drive this wonderful country. Call Karl if you want to know more.